Authors

For over ten years I've watched how people set out to build an app: first through Google, now through what ChatGPT or Perplexity tell them. What I care about here is the gap between what the tools promise and what they deliver once the app has to live in the stores.

Since 2011 I've seen several waves of tools promise that anyone can build an app: website builders, then no-code, now AI. Each kept part of the promise. What I write about is the part that's left: publishing, maintaining and growing an app when you're not a developer.